

Providing expert athlete management, sports marketing and event management services since 1987
Landmark Sport Group Inc. is an athlete & television personality representation and event marketing company. Landmark was founded in February, 1987, based on the principles of integrity, honesty, old fashioned hard work and the mandate to always approach a client’s business in an innovative manner. These principles have been strictly adhered to and as a result, Landmark has grown into a truly international sport marketing company operating from our base in Mississauga.
Landmark Sport Group has established solid relationships with many of Canada’s elite athletes and television personalities. Each personality in their own way possesses attributes we all strive to acquire and use in our personal, social and business lives. Many of today’s corporations have discovered, through the use of sponsorship, how athletes can enhance a company’s business image, increase awareness, provide unique client entertainment experiences, be the focus of a consumer promotion or facilitate employee motivation initiatives.
The organization, planning and implementation of any type of special event is a major undertaking. After carefully studying a client’s needs and objectives, Landmark Sport Group is able to develop an effective event program and handle the task of overseeing the numerous details involved in executing a successful event. It is our mission to not only host world class events, but to promote healthy sustainable lifestyles to communities of all ages and abilities and to implement fundraising programs that give back to the community.
The financial success of almost any program can be attributed to the success in the sponsorship sales process. Landmark Sport Group has vast experience in all areas of sponsorship and media selling, including: sponsorship packaging, sponsorship solicitation and sponsorship servicing. Sponsorship sales focuses on athletes, events and media properties.
The Mississauga Marathon has become one of Canada’s premier running events over the past two decades. We are a Boston Qualifier event and an Abbott World Marathon Majors qualifying event! We have created a unique experience for each and every participant of all ages and abilities while at the same time encouraging healthy, active lifestyles, community involvement and charitable giving. We could not be more excited to host the 20th Year Celebration of the Mississauga Marathon!
The Oakville Half Marathon has become one of Canada’s favourite fall events in the running community. It’s an inclusive event offering races for all ages and athletic abilities, while promoting healthy, sustainable lifestyles and implementing fundraising programs that give back to the community. We could not be more excited to bring back our first in-person race since 2019 with the 16th edition of the Oakville Half Marathon!
Announced in 2019 as a new half marathon and 10K race, the inaugural event was cancelled due to COVID-19 restrictions. The first Brampton Half Marathon will be held in 2023 and will bring all the same quality for participants and the community that our other events have. With a scenic course that gives runners a tour of Brampton’s beautiful landmarks, the Brampton Half Marathon will be a poignant event in Brampton every year.
Sponsorship sales focused on athletes, events and media properties.
Elliott Kerr
President
Sharon Podatt
Director, Client Management
Victoria Goytan
Event Coordinator – Marketing & Fundraising
Andrew Melville
Event Coordinator – Operations & Logistics